RESUME

Created framework and implemented foundational Employer Branding initiatives to amplify the Employer Value Proposition (EVP).

Developed and executed the content and messaging strategy across internal and external channels.

Oversaw and optimized the company's external employer branding digital presence on LinkedIn, Glassdoor and Instagram, increasing followers and engagement.

Established the Employer Branding presence on intranet channels, creating resources to improve employee understanding of the EVP.

Supported the Talent Acquisition team, serving as a key resource for training, best practice recommendations and asset creation to elevate recruiters’ social presence.

Fostered collaborative partnerships across various functions, including Communications, Benefits, Operations, Learning, Culture, DEI, Employee Services and Plant HR Leadership, to ensure stakeholders are involved and aware of key initiatives.

Worked with the Global Employer Branding team to carry out the EVP strategy and to share best practices.

Tracked the impact of campaigns through monthly analytics review and KPI tracking.

Identified employer awards and promoted the recognition internally and externally.

Planned, managed, created content and facilitated the web page creation for the Benefits and total rewards website “Be Well.” Worked with web developers to optimize the user experience and with stakeholders to ensure copy accuracy.

Built the initial U.S. career website and worked with the global team on a company-wide project to transfer the site into a redesigned format that adhered to updated Employer Branding guidelines.

Wrote employee feature stories to provide internal and external awareness of benefits and culture. Created the supporting promotional content, including messaging and accompanying graphics.

Launched the organization's Talent Ambassador Program, establishing plans, the communications strategy and providing employee training