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Digital Marketing Specialist

Authentic Web Solutions, LLC.

Remote Company Based in Albuquerque

2019-2023

  • Worked with multiple agency clients to develop and execute their digital communication strategy.

  • Conceptualized and delivered multi-channel campaigns that reached internal and external audiences.

  • Expanded client bases and elevated brand recognition by creating content for websites, blogs, email, social media and lead-generation campaigns.

  • Implemented social media strategy for multiple clients: generated content calendars, messaging and campaign graphics.

  • Applied Search Engine Optimization (SEO) to increase online visibility.

  • Leveraged analytics to improve web strategy and content focus.

  • Designed templates and created copy for client email campaigns.

Web Content Editor

Society of Petroleum Engineers

Houston

2014-2019

  • Led the communications department web team of a large non-profit, professional membership organization.

  • Managed remote-based web content employees in the U.S. and London.

  • Worked with stakeholders to create content that adhered to brand standards and supported business goals.

  • Ensured culturally appropriate messaging for a diverse, worldwide audience. 

  • Improved site designs for Oil and Gas industry event sites; updated usability features and graphics to improve member communication efforts. 

  • Maintained brand standards and best practices for the yearly creation of more than 100 event sites that reached a global audience.

  • Launched a new CMS, which included a comprehensive content migration effort.

  • Executed a company-wide initiative to train more than 75 employees in six countries to use the new CMS.

  • Built a wiki for employees to reference website guidelines and page creation procedures that standardized event sites.

Supervisor, Digital Media Marketing

Kelsey-Seybold Clinic

Houston

2009-2014

  • Managed two direct reports, a videographer and web writing contractors.

  • Oversaw social media initiatives and campaigns.

  • Led the team of an award-winning, multi-channel pediatrics marketing campaign.

  • Implemented email marketing initiatives.

  • Produced monthly health education webinars for patients.

  • Created and edited web content for the organization’s website.

  • Worked with executive-level staff to approve content.

News Editor

The Sun Newspaper Group

Houston

2006-2009

  • Led the production of five weekly Northwest Houston newspapers, ensuring that the content reflected the interests of the community.

  • Enhanced Internet presence by developing online content and establishing a social media presence, including Twitter and blogs.

  • Wrote 10 stories weekly.

Education

University of Houston

Bachelor of Arts, Communications

Major, Print Journalism

Minor, Studio Art

Skills & Expertise

  • Writing

  • Editing

  • Social Media

  • Web Content Management 

  • Email Campaigns

  • Online Reputation Management

  • AP Style

What's In My Toolbox?

Content Management Systems
WordPress, Wix, Kajabi, SharePoint, CommonSpot, DreamWeaver, Hippo, Django, Expression Engine


Social Media
Instagram, Facebook, LinkedIn, Twitter, TikTok, Vimeo, YouTube, Google Business Pages


Tools
MailChimp, Active Campaign, Adobe Photoshop, Adobe Acrobat, Hootsuite, Canva, Asana, Confluence Wiki, Vendasta, Dropbox, Microsoft Office Suite, Google Business Suite

Industry Experience

  • Nonprofits

  • Healthcare

  • Oil and Gas

  • Attorneys and Law Firms

  • Podcasts

  • Membership Organizations

  • Fitness

  • Health and Wellness

  • Industrial and Manufacturing

  • Religious

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